{"id":524525,"date":"2021-03-17T08:00:01","date_gmt":"2021-03-17T12:00:01","guid":{"rendered":"https:\/\/www.themodestman.com\/?p=524525"},"modified":"2025-03-05T15:24:21","modified_gmt":"2025-03-05T20:24:21","slug":"asket-review","status":"publish","type":"post","link":"https:\/\/www.themodestman.com\/asket-review\/","title":{"rendered":"ASKET Review: What to Buy and What to Avoid"},"content":{"rendered":"

If you\u2019re looking for simple yet quality menswear basics, check out ASKET. Here\u2019s my review of this popular Scandinavian brand.<\/p>\n\n\n\n\n\n\n\n

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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

A few years ago, I visited Stockholm for the first time. I loved exploring the city which many of my ancestors called home. It felt simultaneously foreign and familiar. My travel experiences helped me to better understand my own family culture. For example, as a kid, I was taught to dress modestly. In other words, I was told that it\u2019s preferable to not stand out too much or draw attention to yourself. Similarly, in Sweden, I noticed that people dressed stylishly but in a very understated way.\u00a0<\/span><\/p>\n\n\n\n

The menswear brand ASKET is the epitome of this Scandinavian minimalist mindset. They offer high-quality, no-nonsense menswear basics at reasonable prices. Today, I\u2019ll share my thoughts in this ASKET review.<\/span><\/p>\n\n\n\n

About ASKET<\/h2>\n\n\n\n
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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

When I was in Stockholm, I stopped by ASKET\u2019s flagship store. When I walked into their immaculate showroom, I was immediately impressed. Everything was so sleek and clean. The staff were very considerate and immensely knowledgeable. They told me about ASKET\u2019s commitment to transparency and sustainability.\u00a0<\/span><\/p>\n\n\n\n

The brand focuses on using natural fibers which are used in ethical, EU-based factories to create well-fitting garments. Read more about their <\/span>zero-compromise philosophy<\/span><\/a> here.\u00a0<\/span><\/p>\n\n\n\n

Not only does ASKET promise sustainability in clothing manufacturing, they also support customers make sustainable choices throughout their clothes\u2019 lifecycle. What does that mean? ASKET offers <\/span>free online care and stain guides<\/span><\/a> to help you get more life out of your clothes. They have a <\/span>repair guide<\/span><\/a> too, with <\/span>spare parts<\/span><\/a> available to boot. Lastly, with their <\/span>revival program<\/span><\/a>, you can send back your ASKET clothes when you\u2019re done with them (such as if you outgrow them or they get too worn out to wear). In return, ASKET offers up to 25 USD per garment. Your returned items are then resold, remanufactured, or recycled.<\/span><\/p>\n\n\n\n

I was thrilled when, two years after being introduced to the brand, ASKET offered to send products for my unsponsored, unbiased review.\u00a0<\/span><\/p>\n\n\n\n

ASKET Review<\/h2>\n\n\n\n
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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

I tested six items from ASKET. Here\u2019s what I thought about them. While I haven\u2019t had enough time to thoroughly review them, I\u2019ll share my initial impressions.\u00a0<\/span><\/p>\n\n\n\n

For reference, I\u2019m 5\u20196\u201d and 142 pounds. I sent ASKET my height and weight and a couple of other body-type details (for instance, I told them that I have long arms and a short torso). They offered feedback on what sizes they thought would fit me best.\u00a0<\/span><\/p>\n\n\n\n

The Wool Coat<\/h3>\n\n\n\n
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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

ASKET\u2019s simply-named <\/span>The Wool Coat<\/span><\/a> is breathable and water-repellant. The thing I like the most about it is its felted double twill fabric. It feels luxurious and drapes well.\u00a0<\/span><\/p>\n\n\n\n

The coat fits pretty well, but it could be better. Mine is size XS regular, as I wanted some more length. My coat reaches a couple inches above the knee.<\/span><\/p>\n\n\n\n

The sleeves are a tad shorter than I prefer on an overcoat but are definitely still wearable. The fit in the chest area feels off. I think that\u2019s because the shoulders are too wide. An <\/span>overcoat should fit<\/span><\/a> looser in the shoulders than a suit jacket, but here the shoulder seam extends well past my shoulder bone.\u00a0<\/span><\/p>\n\n\n\n

Also, just personal preference, but I prefer overcoats that have Ulster or peak lapels rather than just a turndown collar like this one has. Consequently, I often wear this coat with the collar popped (i.e. turned up).\u00a0<\/span><\/p>\n\n\n\n

The tag has a lot of information. It tells where the wool was collected, the yarn spun, fabric woven, and lining dyed. It even says where the material for the Corozo buttons were farmed. I applaud ASKET\u2019s transparency. Unlike with many clothing brands I\u2019ve reviewed, I feel like ASKET has nothing to hide.\u00a0<\/span><\/p>\n\n\n\n

I\u2019ve worn this coat a few times on chilly evenings. It looks good and has been warm enough so far. That said, it\u2019s not something that I\u2019d purchase with my own money. At $450, the price is decent (albeit a bit steep), especially considering the sustainable manufacturing and the quality details, such as Corozo buttons. However, the fit isn\u2019t perfect, the collar style isn\u2019t what I prefer, and I don\u2019t think it would be warm enough for me to wear all winter long.<\/span><\/p>\n\n\n\n

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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

While it\u2019s not my cup of non-caffeinated herbal tea, I could still see myself recommending it to a friend. If someone lives in a place with mild winters and wants a basic topcoat to wear with a suit, The Wool Coat from ASKET is a solid option.\u00a0<\/span><\/p>\n\n\n\n

The Merino Roll Neck Sweater<\/h3>\n\n\n\n
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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Like The Wool Coat, <\/span>The Merino Roll Neck Sweater<\/span><\/a> I received is also a size XS regular.\u00a0<\/span><\/p>\n\n\n\n

I tried out a turtleneck for the first time when I reviewed products from the made-to-measure brand Son of a Tailor. The sent me a navy Merino wool roll neck sweater that is almost exactly the same as this one from ASKET. If anything, ASKET\u2019s fits slightly better.\u00a0<\/span><\/p>\n\n\n\n

My ASKET roll neck fits very close to the body. It has a ribbed neck, cuffs, and bottom hem. The wool is quite thin. When I tried wearing it with only a white undershirt underneath, when I looked in the mirror I saw white coming through. While the material is thin, it is high quality.\u00a0<\/span><\/p>\n\n\n\n

I\u2019ve worn this sweater tucked into more formal tailored trousers and paired it with a jacket. I\u2019ve also tried it out untucked with more casual chinos.\u00a0<\/span><\/p>\n\n\n\n

Out of all the ASKET pieces I\u2019ve tested, this one is my favorite.\u00a0<\/span><\/p>\n\n\n\n

The T-Shirt<\/h3>\n\n\n\n
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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

The ASKET T-shirt<\/span><\/a> is as high-quality as the other offerings in their lineup. Unfortunately, most tees are made extremely cheaply in sweatshops. ASKET\u2019s tee, on the other hand, is made in Portugal in humane conditions. ASKET shares the average salary of factory workers and photos of the facility. In this case, t-shirt makers make around 1,200 euros a month, which is almost exactly <\/span>the average wage in Portugal<\/span><\/a>.<\/span><\/p>\n\n\n\n

Not only that, ASKET even goes so far as to tell prospective customers exactly how much it costs them to produce one T-shirt \u2014 11 dollars. They sell their tees for 55 bucks, so it\u2019s up to you if you think that\u2019s worth your money.\u00a0<\/span><\/p>\n\n\n\n

I think that price is pretty fair. Again, it\u2019s a bit expensive, but isn\u2019t it worth it to pay a bit extra to help people make a livable wage? And don\u2019t worry, the tee is well-made \u2014 it definitely is comparable to other T-shirts in the same price range. For example, the tees from Buck Mason are quite similar. (Here\u2019s our <\/span>Buck Mason review<\/span><\/a> for reference.)<\/span><\/p>\n\n\n\n

I like this T-shirt. It fits me well, and the off-white color is perfect. I don\u2019t have anything else to say \u2014 it\u2019s a great product.\u00a0<\/span><\/p>\n\n\n\n

The Linen Shirt<\/h3>\n\n\n\n
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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

This loose-fitting beige linen shirt feels very light and comfortable. However, it wrinkles if you look at it. As they say, with linen you just have to embrace the wrinkles. (If anyone asks, chalk it up to <\/span>sprezzatura<\/span><\/i><\/a>.)<\/span><\/i><\/p>\n\n\n\n

With a size XS regular, the sleeves on <\/span>The Linen Shirt<\/span><\/a> fit a tad long, but otherwise the shirt fits well. The shirt’s body is too long for me to wear untucked, but I have a very short torso for my build. This is a shirt that I\u2019ll have to wear with shirt-stays, as it\u2019s nearly impossible to keep tucked in. I may end up getting it shortened by my alterations tailor.\u00a0<\/span><\/p>\n\n\n\n

I see a lot of hallmarks that let me know that this is a darn good shirt. The stitching is clean and consistent. There is also a button on the back of the neck of the collar. This is a detail that you don\u2019t see too often anymore. By the way, the buttons are mother-of-pearl rather than plastic. Quality buttons are one of the easiest ways to quickly judge a shirt.\u00a0<\/span><\/p>\n\n\n\n

The tag indicates that linen was grown and harvested in Normandy, France, and the shirt was made in Portugal.\u00a0<\/span><\/p>\n\n\n\n

While I really like this shirt, I think I may exchange it for a white one in size XS short for a better fit and greater versatility.\u00a0<\/span><\/p>\n\n\n\n

The Merino Wool Polo<\/h3>\n\n\n\n
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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

I unusually <\/span>love<\/span><\/i> long-sleeve polos, but I\u2019m conflicted about <\/span>ASKET\u2019s Merino Wool Polo<\/span><\/a>. It fits super well, but on me it looks almost transparent. I always wear an undershirt, and when I do, it\u2019s clearly visible (I\u2019m not wearing one in the photo above.). I\u2019m going to contact ASKET about this issue. I may end up exchanging this light grey polo for one in a darker color.\u00a0<\/span><\/p>\n\n\n\n

Also, I think I would\u2019ve preferred it if this shirt was available in white. I find that white long-sleeve polos are perfect to wear with a tailored jacket for a relaxed look. (I only wish floppy polo collars didn\u2019t bunch up under jacket lapels!)<\/span><\/p>\n\n\n\n

This polo is made from extra-fine Merino wool and has mother-of-pearl buttons that have been dyed to match the shirt color.\u00a0<\/span><\/p>\n\n\n\n

The Slim Chino<\/h3>\n\n\n\n
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Photo by The Modest Man. All rights reserved.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

These <\/span>Slim Chinos in Dark Navy from ASKET<\/span><\/a> fit me pretty well (size 28×30). However, I\u2019ve tried comparable chinos from the likes of Banana Repbulic that were half the price. Unless the transparency and sustainability missions of ASKET really resonate with you, I\u2019d recommend looking for less expensive chino options.\u00a0<\/span><\/p>\n\n\n\n

However, that\u2019s not to say that these chinos aren\u2019t a cut above what you\u2019ll typically find in a big box store. They have Corozo buttons, for instance. Also, you\u2019ll find a tonal lining and a really solid metal hook closure in the front. While these details are certainly nice to have, I\u2019m not sure that I\u2019d pay the premium for them on a pair of chinos.<\/span><\/p>\n\n\n\n

Is ASKET Worth The Money?<\/h2>\n\n\n\n

In short, yes, I think that buying clothing from ASKET is worth the money in most cases. However, it depends on your values. If traceability, sustainability, and ethical business practices are important to you, then ASKET is a great brand to check out.\u00a0<\/span><\/p>\n\n\n\n

While some of the items I tried weren\u2019t 100% perfect for me, I was impressed by the quality of what I tested out.<\/span><\/p>\n\n\n\n

Their tops are excellent for anyone just wants high quality basics, and especially for guys who have trouble finding shirts that aren\u2019t too long or short (i.e., extra tall and extra short men).<\/span><\/p>\n\n\n\n

I love ASKET\u2019s mission, aesthetic and dedication to quality, and I highly recommend checking them out next time you need to buy some clothes.<\/span><\/p>\n\n\n\n

Please leave your questions and comments down below!<\/i><\/b><\/p>","protected":false},"excerpt":{"rendered":"

If you\u2019re looking for simple yet quality menswear basics, check out ASKET. 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When he\u2019s not writing about menswear, Ryan enjoys reading, whittling, running, and perfecting his penmanship. Background: In 2021, Ryan graduated from Brigham Young University where he majored in American Studies and Russian. Before completing his schooling, he had a wide range of job titles including finish carpenter, usher, elevator operator (yes, that\u2019s a real job), landscaper, tour guide, and more. In January 2022, Ryan began working full-time as The Modest Man\u2019s Senior Editor. In this role, he not only edits all articles prior to publication but also is a frequent contributor to the blog. He enjoys crafting in-depth product reviews (often testing items in extreme environments), helpful self-improvement articles, and detailed clothing guides. His interest in men\u2019s style stems from the examples of men in his family: \u201cGrowing up, a lot of the men I looked up to dressed well. My dad is always clean-shaven and makes sure that he looks presentable before heading out the door, and my grandfather, who owned and operated a dairy farm, usually wore work pants with a sharp crease and a button-up work shirt.\u201d However, it wasn\u2019t until the end of high school that Ryan began to care about how he looked. Gradually, over the next few years, he started to dress better and learn about style. \u201cFinding clothes that fit helped me to become more confident. I find that when I try to dress well, I feel better.\u201d Expertise: Ryan has loved writing since an early age, and in college began contributing to and editing for university publications. After college, he began freelance writing and editing. He\u2019s written from blogs and magazines such as Real Men Real Style, Life in the Finger Lakes, and Gentleman Within. An avid traveler who spends plenty of time outdoors, Ryan appreciates clothes, footwear and accessories that can take a beating. His reviews often include long-term, thorough testing in extreme weather conditions. 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When he\u2019s not writing about menswear, Ryan enjoys reading, whittling, running, and perfecting his penmanship. Background: In 2021, Ryan graduated from Brigham Young University where he majored in American Studies and Russian. Before completing his schooling, he had a wide range of job titles including finish carpenter, usher, elevator operator (yes, that\u2019s a real job), landscaper, tour guide, and more. In January 2022, Ryan began working full-time as The Modest Man\u2019s Senior Editor. In this role, he not only edits all articles prior to publication but also is a frequent contributor to the blog. He enjoys crafting in-depth product reviews (often testing items in extreme environments), helpful self-improvement articles, and detailed clothing guides. His interest in men\u2019s style stems from the examples of men in his family: \u201cGrowing up, a lot of the men I looked up to dressed well. My dad is always clean-shaven and makes sure that he looks presentable before heading out the door, and my grandfather, who owned and operated a dairy farm, usually wore work pants with a sharp crease and a button-up work shirt.\u201d However, it wasn\u2019t until the end of high school that Ryan began to care about how he looked. Gradually, over the next few years, he started to dress better and learn about style. \u201cFinding clothes that fit helped me to become more confident. I find that when I try to dress well, I feel better.\u201d Expertise: Ryan has loved writing since an early age, and in college began contributing to and editing for university publications. After college, he began freelance writing and editing. He\u2019s written from blogs and magazines such as Real Men Real Style, Life in the Finger Lakes, and Gentleman Within. An avid traveler who spends plenty of time outdoors, Ryan appreciates clothes, footwear and accessories that can take a beating. His reviews often include long-term, thorough testing in extreme weather conditions. 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Here\u2019s my review of this popular Scandinavian brand.","_links":{"self":[{"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/posts\/524525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/users\/1060"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/comments?post=524525"}],"version-history":[{"count":7,"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/posts\/524525\/revisions"}],"predecessor-version":[{"id":598928,"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/posts\/524525\/revisions\/598928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/media\/593859"}],"wp:attachment":[{"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/media?parent=524525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/categories?post=524525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themodestman.com\/wp-json\/wp\/v2\/tags?post=524525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}